About Us
Fred Diamond, principal of DIAMOND Marketing, is the leading go-to-market strategy consultant in the mid-Atlantic region for high-tech and professional services firms. His background at Apple Computer and Compaq Computer have given him the tools and experiences to help dozens of companies in many industries formulate winning and successful marketing strategies that help accelerate getting to the next level. His catchphrase, “Marketing that does not lead to revenue reward is a waste of time and money” has become a mantra of the leading sales and marketing executives in the mid-Atlantic region. His services are particularly valuable for entrepreneurial firms looking to “take it to the next step.”
DIAMOND Marketing has helped companies bring the following technologies to market: biometrics, software, hardware, VOIP, networking, financial systems, document management systems, and speech recognition software. He has also worked with systems integrators, staffing firms, software developers, ERP and business intelligence solutions developers, executive recruiters, and Internet device manufacturers. His domain market expertise includes commercial markets plus all public sector markets, including government, education, and healthcare.
DIAMOND Marketing is committed to ensuring that its clients have marketing strategies that are sound, workable, and targeted properly. Company principal Fred Diamond has over 19 years of marketing and business development success with a wide range of leading high tech companies including Apple Computer, Compaq, Compuware and high-flying software start-ups in e-commerce/Internet and data storage. Many DIAMOND Marketing clients are often international firms looking to move into US markets.
DIAMOND Marketing specializes in market planning, positioning, product marketing, communications, lead generation, and customer development and developing realistic marketing programs that enable customer segmentation and targeting to hasten business development. Fred Diamond is highly regarded as an expert at figuring out the programs needed to develop and implement in order to effectively find new prospects in what he calls “the rush to customers.”
The DIAMOND Marketing team also intimately knows the Northern Virginia/DC Metro markets, as well as the public sector markets, such as the Education, Federal Government and Government contracting space. DIAMOND Marketing has international expertise with in-depth local know-how.
Specific strengths include:
- Building and implementing strong marketing plans that identify domestic and international market opportunities.
- Implementing global business development, marketing, and sales plans that enhance corporate revenue growth and profitability.
- Market research and geographic assessment.
- Building and implementing cost-effective, highly-focused marketing programs for large and small companies.
- Development, launch, and management of worldwide marketing programs featuring analyst and press relations, advertising, Internet campaigns, direct mail, trade shows, seminars, and customer surveys.
- Partner programs with SAP, IBM, Oracle, and other industry leaders.
- Marketing agency selection and management.
About Fred Diamond
An accomplished speaker and presenter, Fred Diamond is well-networked and has served as a chairman on the Northern Virginia Technology Council (NVTC) Business Development, Marketing and Sales committee. He has served on the board of the Emory University Alumni Association and as a mentor for the American Marketing Association (AMA). He was the inaugural president of the Washington DC chapter of the Marketing Executive Networking Group (MENG) and served on the organization’s national board. Mr. Diamond has an MBA from San Jose State University and a BA from Emory University in Atlanta, GA. He is the founder of the Northern Virginia (Lead Share and) Business Development Group (NVBDG). He serves on the Northern Virginia Family Service (NVFS) annual gala committee. He is on the faculty as a marketing instructor at the University of Phoenix.
