Recent Press
March 29, 2010 — Mark Amtower interviews federal marketing and sales consultant Fred Diamond, president of Diamond Marketing about lead generation and developing customer/vendor relationships.
Topics discussed include lead generation programs, developing customer and vendor relationships, selecting and fully utilizing events, interruption marketing versus informational marketing, radio ads, using social media for marketing, defining results for marketing programs on the front end, and building programs to deliver the results.
When you’re selling a complex, big-ticket product such as enterprise resource planning (ERP) and accounting software, with a sales cycle that’s measured in months rather than days, you have to find a way to remain in contact with your prospects over the long term. What’s more, that continual contact has to entail more than calling them periodically to ask, “Are you ready to buy yet?” For Pleasant Valley Business Solutions (PVBS), a monthly e-newsletter managed by DIAMOND Marketing, has been key to staying in touch with prospective and current customers. But “High-Growth Government Contractor News” provides only a bare minimum of information about PVBS’s wares. In fact, the bulk of the content is written not by PVBS but by its “partners”—other companies that, like PVBS, sell to government contractors. Click here for the complete article.
DIAMOND Marketing Offers Services to Ingram Micro Public Sector VARs
DIAMOND Marketing announced that it will offer its Marketing Plan Development and Implementation Services to value added resellers (VARs) that are members of the Ingram Micro GovEd Alliance. The program was announced at Ingram Micro’s GovEd Alliance Kick-Off event in Buffalo, N.Y., this morning.
DIAMOND Marketing President Fred Diamond Writes Opening Chapter in New Government Marketing Book
DIAMOND Marketing announced that President Fred Diamond has written the opening chapter for the second edition of Mark Amtower’s “Government Marketing Best Practices.”
DIAMOND Marketing President Fred Diamond Selected to Speak at NVTC Business Development Workshop
DIAMOND Marketing announced that its president, Fred Diamond, has again been selected to present at the NVTC annual half-day marketing workshop on December 8. This year’s seminar is entitled, “Strategic and Tactical Marketing Essentials: Use Marketing to Get to Revenue.”
DIAMOND Marketing Leads Recruiting Firm through Rebranding Effort
DIAMOND Marketing announced that it recently led the Clovis Group (www.clovisgroup.com), one of the Washington, DC area’s hottest staffing and recruiting firms through a rebranding effort. As a result, the company tightened its service offerings, developed a whole new look and feel, and launched a new website and collateral kit.
DIAMOND Marketing Helps Fredericksburg Document Management Company Build Paper Shredding Business
DIAMOND Marketing announced that it recently completed a new company build out with ILM Corporation, a 27-year old document capture and conversion service bureau headquartered in Fredericksburg, Virginia.
DIAMOND Marketing Guides Financial Software Vendor into Government Contractor, Associations, and High-Tech Vertical Markets
DIAMOND Marketing announced that it recently completed a vertical market development engagement with Brittenford Systems, a Gold Certified Microsoft Business Solutions Provider of accounting and budgeting systems and services. As a result of the engagement, DIAMOND Marketing worked with Brittenford Systems to hone its marketing and sales messages and processes to three vertical markets that are prevalent in the DC metro area: government contractors, associations, and high-tech firms.
DIAMOND Marketing Retained by Korean VOIP Firm to Help Penetrate US and International Markets
DIAMOND Marketing announced that it has been retained by Korean firm Atrium to help its US subsidiary Hana Data Solutions launch its products into the US and other international markets. Company principal Fred Diamond’s extensive international marketing background was viewed as a key reason for the engagement.
