The DIAMOND Marketing Team
Fred Diamond, Founder and Lead Consultant
FRED DIAMOND is committed to ensuring that his clients’ marketing strategy is sound, workable, and targeted properly. He has over 19 years of marketing and bus
iness development success with a wide range of leading high tech companies including Apple, Compaq, Compuware, and high-flying start-ups in e-commerce and data storage. He has provided International marketing leadership for companies in enterprise communications, software, hardware, e-commerce, Internet, and data storage. His marketing experience spans market planning, product marketing, communications, lead generation, and customer development. He specializes in developing realistic marketing programs that enable customer segmentation and targeting to hasten business development. He is highly regarded as an expert at figuring out the programs needed to develop and implement in order to effectively find new prospects in what he calls “the rush to customers.” His domain expertise includes all public sector markets including Federal, State & Local Government, and Education.
An accomplished speaker and presenter, Fred Diamond is well networked and served as chairman of the Northern Virginia Technology Council (NVTC) Business Development, Sales, and Marketing committee. He served on the board of the Emory University Alumni Association and has been a mentor for the American Marketing Association (AMA). He has been the president of the DC Chapter of the Marketing Executive Networking Group (MENG), an association of senior marketing professionals. Mr. Diamond has an MBA from San Jose State University and a BA from Emory University in Atlanta, GA. He is a marketing lecturer at the University of Phoenix and a frequent speaker and writer on marketing topics.
With DIAMOND Marketing, since 2001, he has created and implemented marketing and sales programs for dozens of professional services, software, government contracting, software reselling, Internet hardware, and voice over IP, electronics and computer security systems companies.
Marianne Hoski, Senior Consultant, Technology Marketing Strategy
MARIANNE HOSKI has over twenty years of experience assisting high technology start-up innovators through Fortune 500 enterprise companies conceive and execute strategic and tactical marketing initiatives. She holds tens years of consulting experience in market research, new product/service opportunity assessment, go-to-market strategy development, competitive intelligence program development and execution, partnership program development, product marketing, and sales/marketing process improvement. Prior to her consultancy experience, Marianne worked for enterprise technology startups and systems integration companies developing strategic relationships and acquiring new customers to expand market share and profitability. Marianne is a graduate of the University of Michigan, Ann Arbor with a degree in Organizational Psychology and Management.
