Aug 2008 GovCon Report with DIAMOND Article

We’ve worked with a large number of government contractors that have developed products for a government agency and want to see how viable the product is in the commercial markets. First off, it’s very difficult launching a product that you’ve developed for a government agency into commercial markets. Read the complete article for a perspective on the challenges in bringing products to market. In summary, here are the five things to consider:

• First is a very basic competitive analysis.
• Another consideration is your company’s own ability to develop and support products in the commercial markets.
• How well balanced your company is from a sales support perspective.
• You need to understand who is also in the market and who is tracking it.
• A complete assessment of the market needs to be done in order to understand where the product might fit, if anywhere.