| Targeted Lead Generation Program for Well-Funded E-Commerce Software Company | Helped Network-Attached Storage Vendor Pick Verticals |
PROBLEM: DIAMOND Marketing has helped many government contractors understand what is necessary to take a product they have developed for the government into the commercial markets. In this case, the $30 million government contractor had developed an interesting data integration product specifically for the General Services Administration (GSA) to integrate its dispersed real estate data bases. The product was a huge success at multiple agencies that had become aware of it. DIAMOND Marketing was contracted to analyze the product’s commercial applicability beyond the government.
SOLUTION: DIAMOND Marketing conducted focus groups, competitive analyses, business development summits, and other research initiatives to help determine the product’s likelihood of success beyond the government. This process had been duplicated with numerous other government contractors over the years.
