Aug 2008 GovCon Report with DIAMOND Article
We’ve worked with a large number of government contractors that have developed products for a government agency and want to see how viable the product is in the commercial markets. First off, it’s very difficult launching a product that you’ve developed for a government agency into commercial markets. Read the complete article for a perspective on the challenges in bringing products to market. In summary, here are the five things to consider:
- First is a very basic competitive analysis.
- Another consideration is your company’s own ability to develop and support products in the commercial markets.
- How well balanced your company is from a sales support perspective.
- You need to understand who is also in the market and who is tracking it.
- A complete assessment of the market needs to be done in order to understand where the product might fit, if anywhere.
