Outsourced Marketing

Brilliant go-to-market strategy and implementation ideas and practices.

• 42 Touches: Effective Go-to-Market Strategies
• Former DIAMOND Marketing Client Earns Investment
• Classic Interview with Andrew Forbes from 2005
• Four Marketing Ideas We Presented This Morning
• Showed Government Contractors that Microsoft does have a DCAA-Compliant Offering

Product Marketing

Strategies for accelerating product and services sales and business development with smarter marketing.

• Five Things Gov’t Contractors Should Consider When Bringing Products to Market
• Re-launch of a Business Software Company into New Verticals
• Determined Market Feasibility for Government Contractor Commercial Market Entry
• Specialize in Helping Government Contractors Launch Projects
• Pick a Card, Any Card. Pick a Vertical, Any Vertical

Vertical Market Selection

Industry focus and targeting strategies to grow your firm.

• Helped Microsoft Kick off its Marketing Programs to Not for Profits
• Good article on segmenting customers
• Five Things Gov’t Contractors Should Consider When Bringing Products to Market
• Showed Government Contractors that Microsoft does have a DCAA-Compliant Offering
• Re-launch of a Business Software Company into New Verticals